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|Title alternative ||:||Chinese Cruise Tour Package and Its Effect on Tourism|
|Authors ||:||富澤, 拓志|
|Authors alternative ||:||Tomizawa, Hiroshi|
|Issue Date ||:||28-Feb-2013 |
|Abstract ||:||It is often said that demand creates supply, but in Kagoshima city area the steadily growing
purchasing power of Chinese visitors seems to have no impact on the tourist industry.
Recently, there has been a great increase in Chinese tourists in Kagoshima city and over twenty
thousand visitors have estimated to drop over two hundred million yen every year, but the tour
ist industry such as hotels, restaurants and souvenir shops is reluctant to make preparations for
receiving them in spite of many promotions and campaigns of the local government to welcome
One of the most important causes of this "paradox" is the mismatch between the visitors' needs
and the services that the industry can offer. The major part of Chinese tourists, who are taken
to Kagoshima by cruise tour package, has the strong intension to buy the Japanese commodity
as souvenir. Moreover, the city sightseeing programs are only for half day in this type of tour,
and about a thousand tourists land on Kagoshima at one time.
Thus the tours are programmed to visit a huge GMS (general merchandise store), not the local
souvenir shops, restaurants, nor hotels, not only for the reason that they are too small to receive
such a great number of guests, but also that they are so scattered in the downtown that the tour
conductors cannot manage to control their guests.
As a result, most Chinese visitors are to leave Kagoshima not having enjoyed Rich and unique
goodness like wonderful hot springs in Kagoshima, this is partly shown in our investigation that
about third quarter of Chinese visitors of cruise tour do not want to come again to Kagoshima.
One of the ideas to improve the situation is to make optional sightseeing programs to offer a high
quality relaxation experience in a small group and to introduce the Chinese guests to local com
panies little by little so that their purchasing power can promote the internationalization of the
industry. But the complicated concern among interested parties seems to hamper such trials.|
|Type Local ||:||紀要論文|
|Citation ||:||地域総合研究 Vol.40 no.2 p.15 -30|
|Appears in Collections||:||null|
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